hogan NFT PROJECT

CREATIVE DIRECTION * CURATION * PROJECT MANAGEMENT

For Hogan’s first NFT Project and their participation in Decentraland’s Metaverse Fashion week, we created something unique by collaborating with 5 digital artists.

The project involved generative art with each artist producing 10 layers, including 5 animations and 5 static pieces, generating 500 NFTs which sold out in less than 2 hours. These digital assets where then reproduced into actual shoes and exhibited at the Hogan flagship store during Milan Design Week.

HOGAN

TALENTS

Finn Berenbroek, Jim Linear, Silvio Rondelli, VincentGhiotti, Yoann De Geetere

Roles

Creative Direction, Curation, Project Management

We also created an Oculus experience for all store visitors, showcasing the artist-created environments.

Braw Haus joined forces with Nita Studio in Milan to bring the artists’ digital shoes artworks to life physically.
The collaboration was successful as the artists were able to witness their digital works in the physical realm and contribute ideas for replicating the digital works using various techniques.