PSG X NIKE X JORDAN
CREATIVE DIRECTION * CURATION * PROJECT MANAGEMENT
@Jumpman23 and @PSG are raising the bar in their new campaign and Braw Haus was honored to be a part of it.
We partnered with @YardAgency and @Filature.Studio to develop a 3D series of assets displaying the new Jordan x Paris Saint-Germain home collection.
Worn by @k.mbappe, @mariekatoto, @marquinhosm5, @jordynhuitema, @marco_verratti92 and @grace_geyoro, this new collaboration shines bright in Paris!
the project
CREATIVES
Creative Direction, Curation, Project management
Roles
Client
OUR 3D ARTISTS utilized advanced TECHNOLOGY TO CREATE THE virtual NIKE GARMENTS AND THE JORDAN SNEAKER.
Additionally, WE used 3d SCANNing to capture THE PLAYERS and generate THEIR AVATARS.
PSG X NIKE X JORDAN
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PSG X NIKE X JORDAN —
3D FASHION * ART DIRECTION
PSG X NIKE X JORDAN
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PSG X NIKE X JORDAN —
BEHIND THE SCENEs
